How it was designed
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01
Pain point
Getting dressed became the thing they dreaded most.
We spoke to people recovering from surgery, stroke and injury. The clothes weren't a small inconvenience — they were the moment each day when independence quietly disappeared.
- Overhead pulling strains healing shoulders, chests and incisions
- Buttons and zips are impossible with one working hand
- Nothing fits over a cast, a drain or a brace
- A private, ordinary act suddenly needs another person
02
Opportunity
How might we let someone heal without surrendering the dignity of dressing themselves?
Every decision after this point answered to that one sentence. Not "how do we sell more clothes" — how do we give back a small daily piece of independence to someone who has lost a great deal of it.
03
The idea
Clothing that opens to the body, instead of asking the body to fold into it.
Access designed in from the first sketch — side snaps, magnetic closures, full-open backs, drain pockets, true wraps. In fabrics you'd choose on a good day, not tolerate on a bad one.
No overhead reachIt wraps on. Nothing goes over your head.
One hand is enoughMagnets and snaps instead of buttons.
Room for the medical bitsDrains, braces and lines accounted for.
Looks like clothesBecause it is. Not patient-wear.
04
Prototype & testing
Thirty pieces, sorted by what's healing — and a concierge who knows the difference.
This site is the prototype. The range is organised by the part of the body that's recovering rather than by garment type, and a guided assistant helps people and carers find the right piece without medical guesswork.
Tested with recovery patients, carers and an occupational therapist. Their words are further down.